Boost your social media audience

Tutorial: 4 free apps to boost your social media influence

Do you want to boost your presence on social networks? Whether you are in marketing, sales or consulting, a freelancer or a blogger, being in touch with your prospects and partners on social networks is key to building trust, retention and ultimately more revenue. You already know your “typical buyer”, you know the trends in your market and it is time for you to develop a quality audience in order to establish your social selling plan.

Here are 4 free apps that will allow you to start building your social networking strategy towards more sales and customer satisfaction.

1) Feedly

To build a high quality audience on social networks, you need to identify the right tools that will enable you to receive quality content outside of your own production. No matter which social channel you want to concentrate on, it is essential to communicate relevant information to your audience, regardless of whether the content is from you or not. The  best ratio, according to the experts, would be to share 20% of information from your company and 80% of content from other sources. This is where Feedly comes in. This small application allows you to subscribe to blogs / websites based on the themes in vogue in your market. Every day, you will receive a summary of the articles published on the blogs and sites you follow. It’s up to you to sort out what is relevant to you or not. All you have to do is share or save all this great content.

Here is a short video tutorial of how you can use Feedly to discover, share and store new content:

2) Pocket

Once you’ve identified the content you want to share, you need to save it all in a tool that will allow you to come back, read and  decide when will be the best time to post on your social networks. That’s where Pocket comes in. No matter if you saved your content from Feedly or any other source (web page, landing page, blog, etc.) you can directly store all the articles that you have identified to your Pocket app in order to read them and organize them better before sharing it with your audience on the right social networks.

Here is a short video tutorial of how you can use Pocket to store and share content:

3) RiteTag

Once the right content is identified and stored, it’s time for you to share it using the right Hashtags, those that will allow you to be seen, re-tweeted, loved and shared. Experts suggest using 2 Hashtags per post (whenever possible) in order to better refine the topics that interest your audience. With RiteTag, you can determine the popular Hashtags, those that should be used now, those that can be used over a long period of time, and also the related themes you may have missed. For each Hashtag, you have access to a full of a full set of stats so you can judge how much a Hashtag radiates or not with your audience. You also get access to the list of the most “talkative” people on given themes – a good way to identify influencers to follow.

Here is a short video tutorial of how you can use RiteTag to identify the popular Hashtags in your market:

4) Buffer

Place to Automation! Ok, you discovered this great content out there using Feedly, stored it in your Pocket account and have identified all popular Hashtags you want to use for your Twitter posts and you’re thinking: “If I had to post all that content myself, at the right time to the correct social network, I would have to make social media my full-time job and who has the time to post X times a day?”

This is why Buffer comes in to its own. With this little application, you have the option to tell the tool when and how often to posts content to your different social accounts. You can choose to post every day or only when it will impact most – depending on your audience and the channel. You can post regularly on Twitter for example, but LinkedIn members prefer quality over quantity. Experts suggest posting on LinkedIn no more than twice a day on Tuesdays, Wednesdays and Thursdays – early in the morning or late in the day. This frequency may vary depending on your audience. If you have a Bitly account, you can connect it directly to Buffer to automate the reduction of url size  as tweets containing Bitly urls get more clicks than others.

Here is a short video tutorial of how you can use Buffer to automate posts on all your social networks:

There are many other similar applications – the purpose of this article is to help you get started and build a following on your social networks. I’d love to hear what tools you use, so drop me a line and let me know…





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